I Help SDR Teams Drive Outbound Pipeline Without Adding Headcount

I Help SDR Teams Drive Outbound Pipeline Without Adding HeadcountI Help SDR Teams Drive Outbound Pipeline Without Adding HeadcountI Help SDR Teams Drive Outbound Pipeline Without Adding Headcount

Fix and scale your SDR team
Build reporting to foster a culture of accountability and results
Scale your outbound pipeline

Book a 15-Minute SDR Strategy Call

"Robert was a game-changer for our SDR org—at two different companies. He built accountable systems, fixed what wasn’t working, and helped us get the most from our reps. He doesn’t just diagnose problems—he fixes them."

CRO & President, iMerit

I’m Robert Frary

I’ve helped grow revenue from ~$4M to a ~$50M run rate by leading SDR, BDR, and RevOps teams that sourced over $90M in pipeline.

Today I help B2B sales leaders fix and scale their outbound motions without adding headcount.

If your SDR team isn’t hitting targets, let’s talk.

How I Can Help

SDR/BDR Program Audit

A detailed assessment of your outbound org (messaging, team structure, ramp plans, targeting, and execution) to quickly surface what’s working, what’s broken, and how to fix it.

Conversion-Focused Messaging & Sequencing

I’ll rewrite your outbound messaging and sequencing using battle-tested frameworks that work in tough markets and technical verticals. Better reply rates, better meetings, less guesswork.

Hands-On Leadership & Coaching

If your team lacks experienced leadership, I’ll step in to coach SDRs and frontline managers, implement live-call reviews and dashboards, and build a true performance culture.

Pipeline Efficiency & Forecasting

I help connect SDR activity to pipeline with better handoffs, cleaner ops, and forecasting that actually reflects deal movement so your GTM org stops flying blind.

Achievements & Impact

Led SDR/BDR & RevOps teams during $2M → $50M ARR growth
Sourced ~$94M across 4 teams (73% of total revenue)
Closed $5M+ personally as an AE
Ran weekly 1:1 pipeline reviews + GTM/forecast calls with 90+ global participants
Built all onboarding, trainings & playbooks for SDRs, AEs, and frontline managers

Want to Talk Shop? Let’s Explore Options.

Book a quick call so we can get to know each other, talk through your team’s goals, and see if there’s a fit. No pitch. No fluff. Just an informal discussion to explore fit and determine next steps, if any.